‘Something’s not right!’

March 27, 2020

We teamed up with the Internet Watch Foundation to create new social media content with comedian Arron Crascall and football YouTuber Eman Sv2. The concept, ‘Something’s not right’, encouraged young people to think twice about the content they see online, the law around indecent images of children (IIOC), the harm caused to the victims featured in the image, and the importance of reporting sexual images or videos of someone who looks under 18 to the IWF.

The influencers, who have high reach to young men, shared a post with an apparently accidental photo ‘mishap’. Arron pretended to be lifting 100kg only for the mirror behind him to reveal that the brunt of the weight was being carried by someone else. Eman - well-known by his followers as a big Arsenal fan - paired his club tee with Spurs socks (these clubs being notorious rivals!). Their followers were quick to call them out on it, with Arron’s initial mishap post quickly generating 1,700 comments (and a whopping 150,000 likes!). 12 hours later, they shared ‘reveal’ posts with fans, explaining the issue and encouraging followers to report any images or videos of under 18s to the IWF quickly, easily and anonymously.

Initial response:

Arron and Eman shared their motivations for getting involved: to help their followers navigate the internet safely and to protect children from further harm.

Thank you Arron and Eman for helping us to reach your followers with our important message!

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